Project title: Klarity Dental Oral Health Campaign Series
Tagline: When shock is the message
The brief: Most dental health content blends into the background, generic smiling faces, stock photos of toothbrushes. At Klarity Dental in Lagos, the brief was the opposite: create 3D visuals bold enough to stop a scroll, provocative enough to make someone uncomfortable, and informative enough to change behaviour. The goal was public oral health education through visual impact.
The concept: Each piece in the series pairs an anatomically grounded 3D dental model with an unexpected, even unsettling scenario, carpenter tools destroying a neglected jaw, a grenade ticking in a cavity-ridden mouth, blood dripping from diseased gums. The discomfort is intentional. Oral disease is uncomfortable. The renders make that visceral and undeniable.
What I built: A series of seven campaign renders across distinct oral health themes, gum disease, dental quackery, plaque buildup, orthodontics, restorative care, each modelled, textured, lit, and composited entirely in Blender, with integrated brand typography and the Klarity Dental identity.
2021